6 mins read

Online estate agent Yopa has exploded in popularity in recent years as homeowners choose to move away from high street agents and manage the sale of their property online, in an attempt to save money. According to Savills, Yopa is now the UK’s sixth biggest estate agent, growing their market share in challenging conditions as the housing market stagnates.

At GetAgent, we’re passionate about helping homeowners find the best estate agent for their property to help them sell fast and get the asking price they deserve, so we decided to take a closer look at Yopa, and advise whether it’s the right option for your circumstances…

How does Yopa work?

Although some online estate agents allow you to list your property online immediately, Yopa works a little bit differently, requiring you to book a free valuation of your property. A member of the Yopa team will visit your property, wherever you’re based in the UK, and decide what it’s worth. During your home visit, the Yopa representative will give you more information on how the process works, and naturally upsell the benefits of Yopa over other estate agents.

Once you decide to instruct Yopa to sell your home, you’ll need to pay a one-off fee in full (more on that later) or agree to pay the full fee in ten months, whether your property sells or not. This agreement is binding, and once you’ve signed, you’ll be liable for Yopa’s charge.

Once the estate agent has visited your property, taken professional photographs and created a detailed floor plan of your home, they’ll create an advertisement for your property. Unlike some estate agents, Yopa allows you to view your ad before it goes live, suggesting changes and recommendations if necessary. Then, your advert will appear on property websites like Rightmove, Zoopla, and PrimeLocation, and you’ll be able to manage questions and viewing requests all from one place on Yopa’s online platform, called YopaHub. It’s easy to use, can be accessed on mobiles, tablets, and desktops, and provides necessary on-site support.

When an interested party places an offer on your property, you’ll get a notification and can then work directly with the buyer to negotiate. If you prefer, your agent can do this on your behalf at no additional cost. Once you’ve agreed on a sale, your contact will be in touch and guide you through the process, all the way to completion - great for inexperienced property sellers who want to ask questions and ensure they’re following the right steps when selling.

Breaking down their fixed-fee option

One of Yopa’s biggest selling points is its fixed-fee pricing structure - you’ll pay the same price regardless of the size of your home, or how long your property is on the market. The current fee is £889, although fees start from £1,399 in some London postcodes. Most sellers pay the fee upfront when listing their property for sale, but it’s possible to opt for an interest-free agreement and pay the fee in ten months if you’d prefer. However, you’ll still be required to pay, even if you don’t sell your home or choose to instruct another estate agent.

More recently introduced, however, is Yopa’s No Sale, No Fee promise, meaning you’ll only pay if your property sells. It’s important to note that this is a slightly different offering from the standard Yopa package, so read the terms and conditions to understand what you’ll pay. The standard No Sale, No Fee package is priced at £1,999 (more if you’re in London postcodes).

It’s also worth noting that Yopa sometimes offers discount codes on its standard fixed-fee package, with £50 and £75 off vouchers currently floating around the web, and up to 25% off vouchers also surfacing from time to time. If you’re thinking of selling but you’re not in a rush, we’d recommend waiting until one of these promotions are available to save some money.

Another reason why Yopa is a popular choice is because everything you need to sell your property is included as standard. You get professional photography, floor plans, a For Sale board at your home, as well as listings on the big three property websites. You also get a dedicated estate agent and support from day one through to completion.

Yopa offers a range of extras

If you’re looking for additional services, Yopa packs its punch. If you’re not comfortable with meeting potential buyers or selling the benefits of your home, their viewings package could be just what you’re looking for, and they also offer premium listings and energy performance certificates (EPCs), although these are expensive and can be bought cheaper elsewhere.

What are the drawbacks?

As Yopa is an online estate agent, you don’t get the same personal level of service as you would with a high street agent, and additional fees for London properties increase the cost of selling your home online. Some users report delays in getting a response to their questions, whilst others have said that Yopa lets itself down when it comes to the sales and completion process, not offering the same attention to detail as local agents. It’s important to remember that, at a low price point, online agents have to cut corners somewhere, so don’t expect an agent to provide regular catch-up emails or calls.

What do customers have to say?

Yopa has great online views, with a five-star rating on Trust Pilot, and their sales processes are highly commended. Ian Collier, for example, said that Yopa “made him feel like [he] wasn’t under any pressure at all to make a decision which suits my current situation,” and that the company was “very professional,” whilst Paul added that his allocated Yopa agent was “absolutely fabulous and provided an excellent service,” and that they were “so enthusiastic and kept in contact regularly.” Reviewers also say that “subsequent reviewing and feedback is easy and straight forward,” although Dan Osmon wasn’t so complimentary, telling readers on TrustPilot that he was “told by the agent what you want to hear so you agree to sell with them, then get told to defer payment in till sale agreed” and that he had “no luck selling” and was “told to reduce the price, which [he] did, but still no luck, and again told to reduce the price.”

Wrapping up

In short, Yopa’s reviews were mixed, just like any estate agent, and it’s up to the individual to decide whether they’re willing to sacrifice that personal touch for a cheaper service and the convenience of selling online. As far as online estate agents go, though, they’re a sensible and cost-effective choice, but the location, property condition, and asking price will still make or break a sale, perhaps even more-so when handling the sale without local agent support.