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How Much Does an Estate Agent Charge?

Estate agents tend to calculate their fee as a percentage of the final sales price of your home. The commission-based structure is a good way of incentivising agents. The higher the final price they secure for you, the higher their resulting commission.

Typically, fees start at 0.75% and don’t usually go above the 3.5% mark. Because fees depend on a range of factors, it’s unusual for an estate agent to disclose their rates on their website. Factors that can impact the rate include:

  • Contract Type: If you choose a multiple agency agreement, the fee will typically be higher than a sole agency or sole seller agreement.
  • Competition: Agent fees are likely to be lower in areas where more estate agencies are competing for your business.
  • Service: Some estate agents will charge more because they believe they offer a superior service. Our data-driven comparison tool can tell you if their past performance justifies a higher fee.

  • Your Property: Some properties are harder to sell than others. An agent might sacrifice part of their fee if they think your home will be easy to sell. They might, for example, already have a potential buyer on their books for your property. This is one of the reasons why getting quotes from a few different agents is a good idea.
 

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Remember that in most cases, you don’t actually pay until the sale is done and dusted. Usually only cheaper online services charge upfront fees.

What’s included in the Estate Agent Fee?

Anything that’s required to help the sale of your property is included in your agent’s fee. Things like marketing, lead management and valuation guidance are standard and shouldn’t cost more. Here’s a rundown of what you should expect - remember that these things may not be included in an online agent’s basic rate:

  • Guidance & Advice: Your estate agent is an expert in selling. They should be on-hand when you need them, to offer their experience and connections. Their expertise relates to things like: valuing your property, local market knowledge, and connecting you with local service providers, such as conveyancers or mortgage brokers.
  • Marketing & Advertising: Your agent should have knowledge of both online and offline marketing channels, and they’ll make sure you feature on both. At a minimum this includes listing your property on the main property portals: Rightmove, Zoopla, and OnTheMarket. Some agents will also list your property on other classifieds sites (such as GumTree) or on social media. Offline, expect your agent to produce professional brochures and provide a ‘For Sale’ sign for outside your property.
  • Sales & Lead Management: An estate agent is responsible for managing the flow of prospective buyers. They’re in charge of organising viewings, vetting potential buyers, and negotiating offers on your behalf.

A good estate agent will work hard to ensure you receive the support you need throughout your sales journey. Fees are only one side of the coin. Performance and experience are equally important when deciding which agent to choose.

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