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- Prime London
Prime London Estate Agents
4.8
329 reviews
- Branches 2
- Properties for sale 84
- Average time to sale 24 weeks
About Prime London
Prime London have 2 branches and they mainly list properties in SE1 and SW1W. Over the last six months, they've listed 84 properties, with an average time to sale of 24 weeks.
Prime London fees
Estate Agent fees vary depending on the area and the level of service offered. In the areas Prime London operate, the average fee (charged by all agents) is 1.79%.
Get a quote for selling your property.Top performing Prime London branches
Latest reviews for Prime London
R Bhabutta
2
Rented via Prime a number of years ago - had an underwhelming experience. When it came to viewing and renting a property, everything was very efficient.
However, during our rental, they were slow to fix an issue which arose in the property. Our boiler broke during winter and this took around 3 weeks for them to sort. The first engineers they sent had no idea what to do. This was during Covid times so maybe there is some excuse, but it still left us with cold water for a considerable amount of time. A different minor request was just ignored.
Towards the end of our tenure, they asked one of us to be in the property so they could show new prospective tenants around. One time, they just didn't turn up - no notice/apology. Another time, a group of lads turned up to view the property without a Prime agent, so we just had to show them round. Very strange.
Randomly once, an architect entered the property with his own keys and said he had been told the property was empty.
Moving out was not seamless, with a dispute taking a couple of months to conclude. I would suggest reading your moving in inventory very carefully and challenging everything which isn't precisely accurate at the time.
Overall, it seemed pretty clear from our experience and the other reviews that Prime do a great job managing properties for the landlord, but less so for the renter.
9th Apr 2026 (25 days ago)
A JG
5
Really good firm - just completed on a very tricky transaction in Westminster, and the oversight from Bryce and Daniel was invaluable. Indeed, constructively highlighted errors made by my own solicitor, which were then acknowledged.
18th Dec 2025 (20 weeks ago)
V Wakley
5
Kate and Tom we're fantastic from the start. Tom made the process very easy and Kate was so great with communication and coming back to me on all the moving in questions I had. Thank you both!
3rd Nov 2025 (6 mo. ago)
M (Mike)
5
We had an exceptional experience with your company and especially with Daniel, who helped us secure our apartment in Central London. Having travelled to 53 countries over 20 years, we can confidently say this was one of the most professional and genuinely caring experiences we’ve had.
After weeks of frustrating dealings with other agents, Daniel stood out from the very first message which was prompt, transparent, and truly empathetic. He took time to understand our needs, guided us through every step, and ensured both our and the owner’s interests were well cared for. His sincerity, patience, and professionalism turned a stressful process into a seamless and reassuring one.
As business owners ourselves, we deeply value such commitment and personal touch. Daniel truly represents what great service should be and thank you for making us feel at home in London.
24th Oct 2025 (6 mo. ago)
K Liu
5
Our house is managed by Prime London, and the experience has been great. Whenever something comes up, they deal with it quickly and efficiently, which makes things so much easier for us. It’s really reassuring to know we can rely on their support, and the service they provide has been excellent. We’re genuinely grateful for their help and would happily recommend them.
3rd Oct 2025 (7 mo. ago)
F Russell
5
Ellie answered all my questions and provided excellent support. Her attention to detail, knowledge and approach made all the difference. Highly recommend
2nd Oct 2025 (7 mo. ago)
All 2 Prime London branches
R Bhabutta
2
Rented via Prime a number of years ago - had an underwhelming experience. When it came to viewing and renting a property, everything was very efficient.
However, during our rental, they were slow to fix an issue which arose in the property. Our boiler broke during winter and this took around 3 weeks for them to sort. The first engineers they sent had no idea what to do. This was during Covid times so maybe there is some excuse, but it still left us with cold water for a considerable amount of time. A different minor request was just ignored.
Towards the end of our tenure, they asked one of us to be in the property so they could show new prospective tenants around. One time, they just didn't turn up - no notice/apology. Another time, a group of lads turned up to view the property without a Prime agent, so we just had to show them round. Very strange.
Randomly once, an architect entered the property with his own keys and said he had been told the property was empty.
Moving out was not seamless, with a dispute taking a couple of months to conclude. I would suggest reading your moving in inventory very carefully and challenging everything which isn't precisely accurate at the time.
Overall, it seemed pretty clear from our experience and the other reviews that Prime do a great job managing properties for the landlord, but less so for the renter.
9th Apr 2026 (25 days ago)
See all reviews
Access detailed insights of how this agent performs
- Average asking price achieved
- Average sale time
- Properties sold
Prime London (Central and West)
21 Grosvenor Gardens, Belgravia, London, SW1W 0BD
Access detailed insights of how this agent performs
- Average asking price achieved
- Average sale time
- Properties sold
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