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I instructed James Anderson after being impressed by the proactive marketing strategy discussed at the outset, particularly the targeted buyer activity, wider office network, grouped viewings and detailed weekly reporting.
Unfortunately, the experience didn't match those expectations. The initial marketing felt rushed, with simple mistakes such as the property not appearing through the search function on their own website, and the overall strategy didn't align with what had been promised at the outset.
Despite raising my concerns repeatedly, I didn't see the level of proactive activity I had expected. Although the agreed strategy and marketing activity had not yet been fully delivered, and we were also in the holiday period, I was being encouraged to reduce the price after just four weeks. When I didn't agree to this, I saw little evidence of further activity to generate viewings, with the focus continuing to come back to price.
I also asked for specific marketing changes, including refreshed photography and floorplans, and greater visibility of buyer enquiries and follow-up activity. These were not delivered as expected, and the reporting remained largely generic Rightmove statistics rather than giving me a clear picture of the activity behind the figures.
The team were pleasant to deal with and I have no criticism of them personally, but ultimately the service did not match what was discussed when I instructed them, and I decided to terminate the instruction.... Read more
20th Sep 2026 (6 weeks ago)